Reference

Skills glossary

What each skill means, and what makes you entitled to claim it.

Be specific. More skills does not mean more work. A company shortlisting for deliverability wants the person who does deliverability, not the person who ticked everything. A profile claiming eight skills you can talk about for ten minutes each is stronger than one claiming thirty.

Klaviyo Strategist

You decide what gets sent and why. Lifecycle strategy, audits, segmentation, reporting, deliverability, testing.

Lifecycle strategy: Deciding what a brand sends across the customer lifecycle and why: which flows exist, what each one is for, and how campaigns fit around them.Claim it if: You have designed a lifecycle programme for a brand, not just worked inside someone else's plan.
Klaviyo audit: Reviewing an existing Klaviyo account end to end and writing up what is broken, missing or wasting money.Claim it if: You have delivered an audit someone acted on.
Segmentation & analysis: Working out which segments a brand actually needs from its data, and what to say to each.Claim it if: You have defined segments from behaviour or purchase data, not only built segments someone else specified.
List cleaning: Removing or suppressing unengaged and risky addresses to protect sending reputation.Claim it if: You have run a sunset or suppression programme and can explain the thresholds you chose.
List growth strategy: Deciding how a brand grows its list: offers, placements, trade-offs between volume and quality.Claim it if: You have set list growth targets and chosen the tactics, not just built the form.
Deliverability troubleshooting: Diagnosing inbox placement problems: authentication, reputation, content, sending patterns.Claim it if: You have fixed a real deliverability problem and know why it worked.
Flow reporting & troubleshooting: Reading flow performance and finding the reason a flow underperforms, then fixing it.Claim it if: You have diagnosed a flow from its numbers, not only read the dashboard.
Campaign reporting & troubleshooting: The same for campaigns: reading results, spotting what is dragging, and changing it.Claim it if: You have changed a campaign programme because of what the reporting told you.
Custom reporting: Klaviyo reporting beyond the defaults: custom reports and metrics that answer a specific question.Claim it if: You have built a report someone else relies on.
Customer lifecycle analysis: Analysing how customers move from first purchase to repeat to lapsed, and what that means for messaging.Claim it if: You have produced a cohort, RFM or repeat-purchase analysis that changed a decision.
Klaviyo plan & pricing strategy: Advising on Klaviyo plans, profile counts and what an account should cost.Claim it if: You have advised a brand on their plan or reduced what they pay.
Scheduling: Planning and running a sending calendar: what goes out when, and how it interacts with flows.Claim it if: You have owned a sending calendar for a brand.
AI-assisted workflows: Using AI tooling in the work itself: drafting, analysis, QA, or automations through MCP and similar.Claim it if: AI is part of how you deliver, not something you have tried.
Project management: Running the work: scope, timelines, stakeholders and handovers across a team or client.Claim it if: You have been accountable for delivery, not only for your own tasks.
A/B testing: Designing tests that answer a question: what varies, what does not, and what result would change your mind.Claim it if: You have run tests with a hypothesis and acted on the outcome.

Klaviyo Implementer

You build it in the platform. Flows, campaigns, templates, forms, segments, QA, scheduling.

Flow building: Building flows in Klaviyo: triggers, filters, splits, timing and the messages themselves.Claim it if: You have built flows live in a client account.
Campaign building: Building and sending campaigns: audience, content, scheduling and the checks before it goes.Claim it if: You have been the person who pressed send.
SMS & WhatsApp build: Building SMS and WhatsApp flows and campaigns, including consent and compliance basics.Claim it if: You have shipped SMS or WhatsApp sends, not only email.
Figma to Klaviyo build: Turning a design file into a working Klaviyo template that survives contact with real content.Claim it if: You have built from someone else's design and kept it faithful.
Dynamic block optimisation: Blocks that change by recipient or data: product feeds, conditional content, personalisation.Claim it if: You have built dynamic content that varies by profile or catalogue data.
Universal blocks: Shared blocks reused across templates so a change lands everywhere at once.Claim it if: You have set up universal content a team then worked from.
Landing page build: Building Klaviyo landing pages and wiring them to the right lists and flows.Claim it if: You have built and published one.
Pop-up & form build: Building sign-up forms and pop-ups: targeting, timing, teasers and the flow behind them.Claim it if: You have built forms that are live and collecting.
Segment creation: Building segments in Klaviyo from the definitions a strategy sets out.Claim it if: You are comfortable with Klaviyo's segment conditions and their edge cases.
Preference page build: Building preference centres so people choose what they get rather than unsubscribing.Claim it if: You have built one that is live.
Coupon implementation: Implementing dynamic and static coupons, including the ecommerce side of making codes work.Claim it if: You have implemented dynamic coupon codes, not only pasted a static one.
Klaviyo QA (grammar, dark mode, mobile, rendering): Checking a send before it goes: grammar, links, dark mode, mobile, rendering, dynamic content.Claim it if: QA is a step you own, with a routine you follow.
Scheduling: Planning and running a sending calendar: what goes out when, and how it interacts with flows.Claim it if: You have owned a sending calendar for a brand.
ESP migration to Klaviyo: Moving a brand onto Klaviyo from another platform: data, flows, templates, deliverability warm-up.Claim it if: You have completed a migration, not just been present for one.
AI-assisted workflows: Using AI tooling in the work itself: drafting, analysis, QA, or automations through MCP and similar.Claim it if: AI is part of how you deliver, not something you have tried.
Project management: Running the work: scope, timelines, stakeholders and handovers across a team or client.Claim it if: You have been accountable for delivery, not only for your own tasks.
A/B testing: Designing tests that answer a question: what varies, what does not, and what result would change your mind.Claim it if: You have run tests with a hypothesis and acted on the outcome.

Designer

You design the emails. Layout, visuals, template systems, dark mode and mobile, motion, landing pages.

Email design: Designing emails: layout, hierarchy, type and imagery that hold up in an inbox.Claim it if: You design emails, rather than adapting templates someone else designed.
Klaviyo-optimised design: Designing specifically for what Klaviyo can build and maintain, rather than handing over a file that has to be compromised.Claim it if: You design knowing how the thing gets built.
Template systems: Modular blocks and rules a marketing team can ship with every week without a designer.Claim it if: You have built a system someone else used without you.
Responsive HTML: Hand-built email HTML and CSS that works across clients, not drag and drop output.Claim it if: You write and debug email HTML yourself.
Dark mode optimisation: Making an email survive dark mode: colour inversion, logos, images and contrast.Claim it if: You test in dark mode and design around what it does.
Mobile optimisation: Designing for the phone first: tap targets, type size, single column behaviour.Claim it if: You design mobile first rather than checking it afterwards.
Motion & GIFs: Motion in email: GIFs and animation that add something and still load.Claim it if: You have shipped motion that worked within email's constraints.
Art direction: Setting the visual direction: photography, illustration, tone and how a brand looks in the inbox.Claim it if: You have directed the look, not only executed one.
Accessible email (alt text, contrast, screen readers): Emails that work for people using screen readers or with low vision: alt text, real text rather than text baked into images, contrast, heading order, tap targets, and a layout that survives images being blocked.Claim it if: You build to these rules by default, and can say which ones.
Rendering QA: Testing across clients and fixing what breaks in Outlook, Gmail and the rest.Claim it if: You test across clients and fix the results yourself.
Landing page design: Designing landing pages that carry the campaign through from the email.Claim it if: You have designed pages, not only emails.
Signup form design: Designing sign-up forms and pop-ups that collect without wrecking the site experience.Claim it if: You have designed forms that are live.
Figma to Klaviyo build: Turning a design file into a working Klaviyo template that survives contact with real content.Claim it if: You have built from someone else's design and kept it faithful.
Dynamic block optimisation: Blocks that change by recipient or data: product feeds, conditional content, personalisation.Claim it if: You have built dynamic content that varies by profile or catalogue data.
Universal blocks: Shared blocks reused across templates so a change lands everywhere at once.Claim it if: You have set up universal content a team then worked from.
A/B testing: Designing tests that answer a question: what varies, what does not, and what result would change your mind.Claim it if: You have run tests with a hypothesis and acted on the outcome.

Copywriter

You write the emails. Subject lines, body copy, brand voice, briefs.

Copywriting: Writing the emails: the body copy that carries the idea.Claim it if: You write, rather than edit what someone else wrote.
Subject lines: Subject lines and preview text, and testing them properly.Claim it if: You have tested subject lines and can say what you learned.
Brand voice: Defining how a brand sounds and keeping it consistent across everything it sends.Claim it if: You have written or maintained a voice guide others worked from.
Conversion copy: Copy aimed at a decision: objections, proof, and the ask.Claim it if: You have written copy against a conversion target and seen the result.
Storytelling: Narrative that carries a brand or a product beyond the offer.Claim it if: You have written campaigns that worked on story rather than discount.
Customer research: Talking to customers or mining reviews and support tickets, then writing from what they actually say.Claim it if: You have done the research yourself, not just read a brief.
Editing: Editing other people's copy: tightening, fixing, and keeping it in voice.Claim it if: You edit as a service, not only your own drafts.
Content strategy: Deciding what to say across a programme: themes, cadence and how it ladders up.Claim it if: You have set the content plan, not only filled it in.
Briefing: Writing briefs designers and marketers can work from without coming back for more.Claim it if: You have briefed other people's work.
SMS copy: Writing for SMS and WhatsApp, where you have a fraction of the room.Claim it if: You have written sends in the channel, not adapted email copy into it.
A/B testing: Designing tests that answer a question: what varies, what does not, and what result would change your mind.Claim it if: You have run tests with a hypothesis and acted on the outcome.

A skill in more than one role means both do it. Back to your profile